How we do it

We take a holistic approach to developing unique media campaigns that are rooted in strategy, informed by customer data and insights, and guided by media intelligence.

Our media experts decipher the data behind brands and the market landscape, combined with the latest media trends, to create intuitive and adaptive media campaigns. We believe that media campaigns must be able to meet the needs of the quickly changing customer trends all while maximizing media investments. We think beyond media campaigns.

Our teams work collaboratively – becoming an extension to marketing teams – to pinpoint metrics that quantify success and ROI. Through this, we help brands make a memorable and lasting impact with target audiences and ultimately, the business bottom line.

To do so, we offer five key capabilities:
01

Media Strategy
& Planning

  • Category & competitive research
  • Audience segmentation & analysis
  • Market analysis
  • Media testing framework development
  • Media & communications planning

— Category & competitive research
— Audience segmentation & analysis
— Market analysis
— Media testing framework development
— Media & communications planning

02

Media Buying, Management
& Performance Optimization

  • Experience in buying all offline and online channels
  • Media partner evaluation, negotiation, and investment management
  • Campaign delivery, management & performance optimization

— Experience in buying all offline and
   online channels
— Media partner evaluation, negotiation, and     investment management
— Campaign delivery, management &     performance optimization

03

Analytics, Insights,
& Reporting

  • Interactive dashboards and reports
  • Granular data-driven insights and media recommendations 
  • Comprehensive marketing impact measurement solutions
  • Manage technical ad operations

— Interactive dashboards and reports
— Granular data-driven insights and media     recommendations
— Comprehensive marketing impact     measurement solutions
— Manage technical ad operations

04

Executive Communications

  • Premier service to help companies use senior executives as powerful and influential voices in a crowded marketplace
  • C-suite positioning & message planning
  • Brand & executive narrative development and deployment
  • Executive communications training & coaching
  • Narrative optimization

— Manage technical ad operations
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05

Client Experience

  • Strategic account managers that act as an extension of client team
  • Financial and budget stewardship
  • Agency partner management

— Manage technical ad operations
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What it looks like