Challenge

New England Honda Dealers partnered with Norbella to significantly grow sales and market share where the largest player, Toyota, spends 5x more on marketing and has a history of being the #1 choice of auto buyers.

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Strategy

Norbella was able to take a clean sheet approach to the challenges faced by Honda and developed a breakthrough, retail-minded strategy that changed the dynamics of a mature market. 

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Auto dealers exist at the nexus of cooperation and competition, helping build the larger manufacturer brand while attempting to win customers when they are ready to purchase. 

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Norbella built media tactics that leveraged geodata and audience demographics for targeting, as well as implemented a full customer journey approach to help move the auto buyer through the funnel.

A mix of digital, linear, and offline tactics helped drive customers to the website and then into the dealership. This was combined with competitive conquesting against Toyota and Subaru to impact brand awareness and preference. 

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